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How did it all start?
It all began with my love for aesthetics and attention to detail. I’ve always been fascinated by beauty in the little things — shapes, textures, and colors. My journey started with doing nails for myself and friends, and soon I found myself deeply inspired by the artistry behind it. After my first professional courses, I realized that this passion had become not just my work, but my lifestyle and true vocation.
What inspires you?
I draw inspiration from feminine energy — confidence, softness, dreams, and individuality. For me, a manicure is more than just a beauty treatment; it’s a way to express emotions, personality, and inner mood. Every design is a creative dialogue between me and the client, where technique meets soul and artistry.
Your most memorable creations?
The creations I cherish most are those that truly touch hearts. When a client looks at her nails and says, “They feel like me,” that’s when the magic happens. Whether a design brings confidence, marks a special moment, or simply brightens someone’s day — that emotional connection is what I value the most.
Your experience before moving to Switzerland?
Before moving to Switzerland, I ran a cozy nail salon in my home country — a place where creativity flourished and my personal style took shape. I attended numerous international trainings, collaborated with talented professionals, and constantly explored new techniques. That period gave me invaluable experience and laid the foundation for my future work.
Current and upcoming projects
Today, I operate my own creative studio in Zurich, Switzerland — a space where beauty meets atmosphere. It’s more than a salon; it’s a reflection of style, care, and connection. I also founded Liliya Fox Nail Academy, where I teach my signature techniques to students who want to master not only the craft but also the artistry of nail design.
In my courses, I share everything I’ve learned from over a decade of hands-on experience — from flawless manicures and pedicures to creative thinking, aesthetics, and client communication.
Tell us more about your academy
Liliya Fox Nail Academy offers professional nail education in Zurich for both beginners and experienced artists. Courses range from 1-day intensives to 2-week comprehensive programs.
Students receive a professional diploma that recognizes both technical mastery and artistic vision, preparing them for a successful career in the beauty industry.
Every program is based on practice, personalized feedback, and real examples from my own work with clients. My mission is to teach with heart — sharing the standards, precision, and creativity that define modern nail artistry.
Your top 10 career achievements
1. Over 10 years of experience shaping the beauty and nail industry.
2. Founder of a successful nail salon in my home country.
3. Established a premier nail studio in Zurich, recognized for excellence.
4. Maintains a fully booked schedule weeks in advance, reflecting client trust.
5. Creator of a signature nail style that sets trends in the industry.
6. Enhanced expertise through international training in multiple countries.
7. Built long-term client relationships founded on loyalty and trust.
8. Designs nails that inspire, empower, and highlight individuality.
9. Balances innovation with impeccable quality and precision.
10. Founder of Liliya Fox Nail Academy, offering exclusive professional training programs.
What is your ultimate dream?
My dream is that every woman who visits me feels special — that a manicure becomes more than a service, but a ritual, a feeling, and a moment of inspiration.
I want my style to be instantly recognizable: soft, feminine, and refined.
Through Liliya Fox Nail Academy, my dream is to nurture a new generation of nail artists who combine technical excellence with creativity and confidence — helping them express themselves freely and achieve professional success.
I hope to build a community where knowledge, passion, and artistry come together to elevate the entire beauty industry.
Can we call you a Nail Guru?
I’m honored by the compliment. For me, there are no limits to perfection, and I’m always learning and evolving. My true passion lies in inspiring creativity, confidence, and self-expression in every client and student I work with.
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